Field Research

Principles
DEFINITION

What is Field Research?

Field research is part of the project discovery phase. Field research involves a range of well-defined, although variable, methods: informal interviews, direct observation, collective discussions, analyses of personal documents produced within the group, and self-analysis. Although the method generally is characterized as qualitative research, it may (and often does) include quantitative dimensions.
Field_research

What Will we do in Field Research?

In Field research, we conduct our survey by observing using a checklist and interviewing based on a prepared questionnaire. Information gathered through these processes leads to the AS-IS picture that shows us the company's current state. Then we research the industry's standards to get a clearer vision of a successful firm in the same industry; this picture will be called the TO-BE picture. The action plan statement is directly based on comparing the AS-IS with the TO-BE picture that provides some tangible guidelines. Note that the action plan in this research will not just be software-oriented.

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